14 lines
2.6 KiB
Plaintext
14 lines
2.6 KiB
Plaintext
<img src="https://www-images.christianitytoday.com/images/125652.jpg?w=540" width="540" /><p class="text">There is a story that is often told at business conferences about a dog food company that needed to improve sales. The CEO of the company called a meeting, and the problem of declining sales was analyzed by various consultants and experts. Maybe the product needed a new marketing plan. Perhaps if the bag was a different color or if the commercials had snazzier music, sales would improve.</p>
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<p class="text">This went on for months and sales never improved. In fact, they got worse. In absolute exasperation, the CEO yelled out, “I wish somebody would tell me what we’re doing wrong!”</p>
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<p class="text">In the back of the room, a sales associate raised their hand.</p>
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<p class="text">“What?,” the CEO demanded.</p>
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<p class="text">“I can tell you what’s wrong with sales.”</p>
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<p class="text">“By all means, enlighten us,” the CEO said.</p>
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<p class="text">“The dogs don’t like the food.”</p>
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<p class="text">Marketing wasn’t the problem. The problem was the product.</p>
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<p class="text">I thought of this story while sitting in another conference about how to reach the newest generation with the gospel. Studies show that, for some reason, Gen Z - the generation following the millennials, who followed Gen X, who followed the Boomers - aren’t responding to the gospel in acceptable numbers. This conference had invited several marketing experts to tell us how churches need to adapt to reach this new generation.</p>
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<p class="text">Pardon me if I have become a little cynical about these conferences. It’s just that I’ve been to so many of these conferences throughout my career. I’m a boomer and I remember when we were the “new generation.” The church is going to have to change, I said to my elders, if this new generation is going to be reached with the gospel.</p>
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<p class="text">And so, we changed. We changed the music. We ...</p><p class="more"><a href="https://www.christianitytoday.com/scot-mcknight/2021/september/no-one-likes-product.html">Continue reading</a>...</p>
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<p><br /><a href="https://rss.beaconads.com/click.php?z=1289806&k=c779018782158d93282944b4f7dd4d03&a=189815&c=92901018" target="_blank"><img src="https://rss.beaconads.com/img.php?z=1289806&k=c779018782158d93282944b4f7dd4d03&a=189815&c=92901018" border="0" alt="" /></a></p>
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